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SAFE HOME ACQUIRES SAFEHOME FILTERS

Premium residential air filters now available to improve air quality at homes throughout US

IOWA CITY, IA – (Mar. 31, 2011) – Safe Home Products® (Safe Home™) has acquired Asheville, NC based SafeHome Filters®, a leading provider of premier home air filter replacements. Based on technologies used in hospitals and airports, SafeHome Filters developed replacements for standard home air filters that are unique in addressing odors, many harmful gases, and particulates such as dust. Safe Home’s existing infrastructure and marketing strength creates the ability to grow the sales of SafeHome Filters across multiple channels.

SafeHome Filters offers the type of solution that Safe Home is focused on; high quality, cost effective solutions that improve safety, health and quality of life,” said Barbara Staib, Founder and CEO of Safe Home. “Through our combined operations, we see great opportunity to increase awareness of SafeHome Filters and the solutions they provide while supporting multiple channels for customer convenience.”

We are excited to watch SafeHome Filters reach its potential as part of Safe Home. Their focus on quality and customer service is extremely important to us. We are excited about the opportunities for growing SafeHome Filters given the systems and strengths that Safe Home has established over twelve years,” said Sam McLamb, co-founder of SafeHome Filters.

With this acquisition, SafeHome Filters will become wholly owned by Safe Home Products. SafeHome Filters will continue to be available through multiple channels, including online and physical retail stores.

About SafeHome Filters: SafeHome Filters is the leading provider of replacement home air filters that address odors, harmful gases such as VOCs, and particulates. Unlike standard air filters that only address particulates such as dust, SafeHome Filters incorporate the same highly advanced chemisorbants as industrial air purification systems in order to trap odors and harmful household gases in addition to particulates. SafeHome Filters is focused on providing highly effective solutions for indoor air quality that are affordable and easy to use. For more information visit www.safehomefilters.com.

About Safe Home Products: Safe Home Products, Inc. is a growing online retailer that offers a complete line of products to improve safety, security, health and quality of life, both at home and in the workplace. Established in 1999 as a woman-owned business, Safe Home serves over 150,000 clients worldwide from its customer service and fulfillment headquarters in Iowa City, Iowa. The company offers over 20,000 products including air purification filters and systems, carbon monoxide and radon detectors, emergency preparedness equipment, environmentally-friendly cleaning supplies, pet products, pest control solutions, and home medical equipment. Safe Home ships to all 50 states and U.S. territories and to most countries. For more information about Safe Home Products or to place an order, please call toll free (877) 358-0900 or visit www.safehomeproducts.com.

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Editor’s note: Safe Home Products®, Safe Home Filters®, and tshe Safe Home house logo are registered trademarks and Safe Home™ is a trademark of Safe Home Products, Inc.


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