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SAFE HOME PRODUCTS LAUNCHES CHARITY PROGRAM TO CELEBRATE LEADERSHIP POSITION IN ONLINE RETAILING

Safe Home Will Donate 5% of Sales to HomeAid to help the Temporarily Homeless

IOWA CITY, Iowa – (Apr. 28, 2008) – Safe Home Products announced today that it is the first leading online specialty retailer of safety, health, and environmentally friendly products to achieve several industry milestones. To celebrate these milestones, Safe Home is partnering with HomeAid, a leading national non-profit provider of housing for today’s homeless. Safe Home’s milestone achievements are a result of several business initiatives completed over the past year, most recently the addition of a unique health and safety advice blog written by its president. In celebration of Safe Home Products’ success and leadership within the online retail industry, the company will donate 5% of its product sales to HomeAid starting Monday, April 28, 2008 until July 28, 2008.

Part of Safe Home’s success this past year was fueled by expanding its product offerings to over 5,000 items, which was due in part to satisfy the needs of its growing customer base. Following this company milestone, Safe Home expanded its customer base to over 100,000 customers, a reflection of the growing demand for the company’s safety, health, and environmentally friendly products. Following Safe Home’s growth in customers, the company further expanded its services with the addition of a unique advice blog, called “Ask Barbara”.

This unique information and advice blog, written by the company president, Barbara Staib, helps consumers better understand Safe Home’s products with a service never before offered by an online specialty retailer. The goal of the blog is to promote healthier, safer living by providing customers expert advice about household problems they wish to solve, about products they are considering as purchases, and about whether these or other products will fulfill their needs. To continue the trend of providing unique and user friendly services, Safe Home Products also created the “Eco-Site Awards” to recognize organizations that make a concerted effort to improve the world around them through ecology, health, safety and the environment. Winners of an Eco-Site Awards distinguish themselves with an Eco-Site Awards badge on their website.

“Safe Home Products fills a void in the online shopping industry by offering consumers over 5,000 unique, environmentally friendly, and home safety products that can all be purchased on one site,” said Barbara Staib, president of Safe Home Products. “Because of our success and company milestones, we want to share our good fortune by supporting those less fortunate, who truly need safe housing until their living situations improve. Through our charitable donation to HomeAid, we hope to not only improve the lives of temporarily homeless families and individuals but also increase national awareness of their plight.”

The charitable donation campaign will start on Monday, April 28, 2008 and will continue through July 28, 2008. Safe Home Products will donate 5% of its sales on SafeHomeProducts.com to HomeAid on the following home safety products: outlet covers, edge guard cushions, banister guards, window guards, radon gas detectors, combustible gas detectors, and safety gates for children and pets. Visitors to www.safehomeproducts.com can click on the HomeAid banner to view eligible items and full details on the contribution program. Then they may purchase their choice of products and know that 5% of their purchase price goes to fund HomeAid projects. The campaign launches the beginning of an on-going partnership with HomeAid to contribute to both organizations’ vision that all people need homes where they can feel safe and secure.

“The concept of home as a safe place for families to build their lives is very important to our organization, its builders and its trade partners, which makes Safe Home an ideal partner to bring awareness to America’s growing temporarily homeless problem,” said Daniel Rhodes, vice president of marketing and communications for HomeAid. “More than 80 percent of the homeless population find themselves without a home due to circumstances beyond their control, such as domestic violence, abuse, job loss or other financial crisis, desertion, and national disasters. We are pleased to have Safe Home Products join our efforts to ensure these people in need receive the help that they require.”

About HomeAid

HomeAid is a leading national non-profit provider of housing for today’s homeless. Founded in 1989, the organization has built housing for more than 80,000 men, women and children. Established by the Building Industry Association of Southern California, an affiliate of the National Association of Home Builders (NAHB), HomeAid has completed more than 150 housing projects nationwide with another 62 projects currently in development. HomeAid includes a network of 22 chapters in 16 states and four offices in Newport Beach, CA (headquarters); Washington, D.C.; Augusta, GA; and New Orleans, LA (for hurricane rebuilding efforts). For more information about HomeAid, call 1-888-3HOMEAID or visit www.homeaid.org. www.homeaid.org.

About Safe Home Products

Safe Home Products, Inc. is a growing e-commerce reseller of consumer products that improve safety, security, health and quality of life. Established in 1999 as a woman-owned business, Safe Home Products serves over 100,000 clients worldwide from its customer service and fulfillment headquarters in Iowa City, Iowa. Safe Home Products offers over 5,000 products including carbon monoxide and radon detectors, emergency preparedness equipment, environmentally-friendly cleaning supplies, pet products, pest control solutions, and home medical equipment. The company ships to all 50 states and U.S. territories and to most countries. For more information about Safe Home Products or to place an order, please toll free (877) 358-0900 or visit www.safehomeproducts.com.

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Editor’s note: Safe Home Products is a registered trademark of Safe Home Products, Inc.

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