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Wendy Parish


95% of Survey Respondents Reported They Will Shop Online this Holiday Season to Buy, Browse and Research Gifts

IOWA CITY, Iowa – (Dec. 4, 2007) – Safe Home Products, an online specialty retailer of safety, health and environmentally-friendly products for consumers and businesses, announced today the results of a national online holiday shopping survey, “Holiday Shopping: How Consumers are Spending This Year.” Safe Home Products chose to employ the two-part survey to identify the holiday online shopping trends and actions of U.S. consumers who previously shopped online.

“We were intrigued that 95% of participants are planning to shop online this year because it underscores the importance that the internet is playing in today’s holiday shopping,” said Barbara Staib, president of Safe Home Products. “It also shows that online shopping consumers found their experience with internet retailers, such as Safe Home Products, convenient, satisfying and cost-effective enough to return this year for holiday shopping.”

The survey results painted a positive outlook for online shopping in 2007. The first four questions U.S. shoppers were asked are as follows:

  • Are you planning to shop online this holiday season?
    • 95% of respondents said they will shop online this holiday season

  • What percentage of your holiday shopping will be completed online?
    • 65% of those shoppers plan to do more than 50% of their shopping online

  • Do you plan to spend more than $500 while shopping online this holiday season?
    • 42% of consumers plan to spend more than $500 online this holiday season

  • Will you go to the same online shopping sites you’ve used in the past or try new ones?
    • 85% said they would visit both old and new sites this season, while 4% said they would exclusively go to new sites.

  • Are you planning to spend more money this year while buying online compared to last year?
    • 33% of consumers plan to spend more money this season online than last year

  • Do you shop online while at work?
    • 74% said no, they would not be shopping online at work

About Safe Home Products

Safe Home Products, Inc. is a growing e-commerce reseller of consumer products that improve safety, security, health and quality of life. Established in 1999 as a woman-owned business, Safe Home Products serves over 100,000 clients worldwide from its customer service and fulfillment headquarters in Iowa City, Iowa. Safe Home Products offers over 5,000 products including carbon monoxide and radon detectors, emergency preparedness equipment, environmentally-friendly cleaning supplies, pet products, pest control solutions, and home medical equipment. The company ships to all 50 states and U.S. territories and to most countries. For more information about Safe Home Products or to place an order, please toll free (877) 358-0900 or visit

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Editor’s note: Safe Home Products is a registered trademark of Safe Home Products, Inc.

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